AM welcomes largest national safer gambling campaign

Clwyd West AM Darren Millar has welcomed ‘Bet Regret’, the largest national safer gambling campaign, which was launched at the weekend during the Manchester United verses Liverpool game.   

The campaign aims to support 2.4m young men, the group at highest risk, to avoid developing a gambling problem by driving self-reflection about their gambling. From betting while drunk or bored to chasing losses, the campaign highlights the sinking feeling of placing a bet that they immediately regret  

Darren, who last year opened and spoke at the Excessive Gambling Wales Conference with Beat the Odds UK, said:

“Excessive gambling is a public health issue that rarely gets the attention and resources that it needs and deserves. It is a problem which ruins the lives of individuals and families across the country and all too often has devastating effects. It creates debt, harms mental health, destroys relationships, drives people to homelessness, and tragically, it can even lead to suicide.

“I therefore very much welcome this campaign which  identifies the environments and situations that can lead sports bettors to make impulsive bets they know they shouldn’t.

“The campaign will make people think hard about their betting habits, assist to remove the stigma around gambling addiction and give people more courage to say they need help.”

The campaign’s first advert, featuring former footballers Dean Saunders and Danny Gabbidon, plus BT Sport’s Matt Smith,  aired during the Manchester United v Liverpool Premier League match on Sunday.


The ‘Bet Regret' campaign is one of a number of commitments to come out of the Government's Gambling Review to ensure that the sector is socially responsible and doing all it should to protect consumers and communities.

Minister for Sport and Civil Society Mims Davies said: "It is crucial that we both focus on prevention as well as cure and this campaign will help to educate people to recognise risky play. I am determined to deliver more collaborative work to help to change behaviours to reduce the threat of problem gambling."

The new campaign will run in parallel with ongoing advertising and outreach activities to promote the help and support available for those who experience problem gambling, and their friends and family, through and the National Gambling Helpline 0808 8020 133.

For tips on how to keep betting in check, visit